• Allianz in 2022 ranks the 30th most valuable brand in BrandFinance’s rating of the Top 500 global brands and #1 of the globally operating insurance brands.
  

•  Rating confirms Allianz’s position as one of the world’s strongest brands
  This year’s first valuation of the Asset management business in the rating and with 2.5T AuM , Allianz demonstrates its strength not only in the insurance business but also as one of the strongest leaders in Financial Services
  • Main reasons for the upgrade include an improved revenue outlook after the Corona induced uncertainty and an increase in the Allianz’s Brand Strength Score
  • The Allianz Brand value increased by 12% for Allianz to reach €38.98 billion
  • In Brand Finance brand strength rating, Allianz was rated extremely strong at AAA-
  • With a top brand strength rating in the AAA band, Allianz uses its brand as a key facilitator for moving the business into new and adjacent categories
  • From a trend perspective, the growing strength of the Allianz brand, combined with digitalization, enables significant value creation outside of Allianz’ insurance focus
  • Let’s celebrate the Allianz brand and its success